CPA & Licensed Insurance Broker · Independent · No Carrier Obligations
Long-Term Care Planning
by a Certified Public Accountant
Independent long-term care planning for professionals, business owners, executives, and affluent families — analytical, objective, and free of carrier obligations.
Withbert W. Payne, CPA, CGMA, FCA, brings more than 25 years of experience in long-term care insurance and a career spanning Price Waterhouse (London), Blue Cross Blue Shield, CNA Life Insurance Co., and New York Life — with no obligation to any carrier.
Sound planning protects both your assets and the people who depend on you.
No fee. No obligation. I respond within one business day.
The Cost of Care in the Bay Area
Long-term care in the Bay Area is among the most expensive in the nation. A semi-private nursing-home room now averages about $15,208 a month — $182,000 a year — and a private room runs closer to $20,000 (CareScout, 2025). A dementia diagnosis is what makes the arithmetic serious: care can extend eight to ten years, sometimes longer, which at Bay Area rates represents an exposure of $1.5 million to well over $2 million. Medicare pays nothing toward custodial long-term care.
Planning is most valuable while your options remain open — before a change in health narrows them.
CareScout, 2025
or longer
custodial long-term care
Objective Analysis. No Carrier Obligations.
I am not captive to any carrier and receive no incentive from any company to favor its products over another’s. My compensation, when a policy is placed, comes from the issuing carrier as standard commission — never from you. Every consultation, illustration, and review is provided at no charge. The work is structured as a CPA advisory practice, not a brokerage.
Personal Engagement. I review every engagement myself — no handoffs, no automated recommendation. You receive my full attention and 25 years of long-term care experience applied to your circumstances.
No Carrier Affiliations. I am not employed by or contracted to any single carrier. I evaluate the full market and recommend the structure that best fits your objectives, rather than a particular product line.
Analytical Discipline. I bring the analytical discipline of a Chartered Accountant to a decision most families face without independent guidance. One recent review increased a client’s guaranteed death benefit by $3.8 million with no increase in premium; individual results vary.
“I have no obligation to any insurance company. My only obligation is to my client.”
— Withbert W. Payne, CPA, CGMA, FCA
Why I Became Independent
After working with Price Waterhouse, Blue Cross Blue Shield, CNA Life, and New York Life, I built an independent practice because I wanted the freedom to recommend the solution that best serves the client rather than a particular company. A captive agent’s range is limited to the products of the firm they represent. When you collaborate with me, every major carrier is on the table, and my only obligation is to you.
Areas of Practice
Long-Term Care Insurance Planning. Design and placement of long-term care coverage, including asset-based policies, hybrid products, and lifetime benefit structures for individuals and couples.
Business Owner LTC Programs. Long-term care solutions are structured for business owners, including executive benefit programs and C-corporation funding strategies that may make premiums fully deductible where the circumstances allow.
Personalized Carrier Illustrations. One-page illustrations showing your projected premium, monthly long-term care benefit, and guaranteed death benefit across multiple highly rated carriers. See the Carrier Comparison Guide →
How It Works
1. Analyze. I review your financial picture, health profile, and long-term care objectives to identify the appropriate coverage structure, benefit level, and carriers for your situation.
2. Design. I design a coverage structure tailored to your health profile, assets, and objectives, drawing on the full market of available carriers and policy designs.
3. Coordinate. I coordinate with carriers and, where appropriate, your attorney and financial advisors to see the plan implemented efficiently, providing guidance throughout.
Who I Serve
Executives. Senior professionals seek long-term care strategies that integrate with deferred compensation, equity, and complex benefit structures.
High-Net-Worth Families. Families with significant assets who require estate-efficient coverage, including single-premium and asset-based policies that preserve wealth across generations.
Business Owners. Owners are looking to fund premiums through a C-corporation, structure executive benefits, or protect key personnel.
Trustees & Advisors. Attorneys, CPAs, and trustees responsible for a client’s financial well-being who require an independent second opinion on existing coverage.
Why Clients Seek a Second Opinion
The clients who benefit most already hold a policy and wonder whether it still fits. Premiums have risen unexpectedly. Retirement is approaching, and benefits have not been reviewed in years. A business owner has heard that premiums may be deductible through a C-corporation. There is concern that Medicare will not cover what was assumed. Or an attorney or CPA wants an independent, qualified review before advising a client. These are precisely the situations where an independent CPA adds the most value because the objective is analysis, not a sale.
Complimentary Review
Download the full 16-section application, complete it on your computer, and email it to me directly. I respond within one business day.
Email the completed application to [email protected] or [email protected]
Request Your Illustration
A complimentary, no-obligation illustration shows your projected premium, monthly long-term care benefit, and guaranteed death benefit across highly rated carriers. I manage every inquiry personally.