Meet Withbert W. Payne, CPA
Call  (925) 708-6501
Objective Long-Term Care Planning by a CPA

Independent Long-Term Care Planning by a Certified Public Accountant

Former Price Waterhouse (London) · CPA (California) · CGMA · FCA (England & Wales)

Helping partners at the Big 4, executives, business owners, and affluent families make better long-term care decisions through objective, carrier-neutral analysis.

Request Your Personalized Illustration
Why Clients Contact Me

You Are Probably Here for One of These Reasons

Clients typically contact me when they want to:

A Simple Path Forward

Your First Three Steps

1

Request Your Illustration

A customized analysis built around your objectives, not a sales quota.

2

Receive Your CPA Review

An independent evaluation of available strategies and any existing coverage.

3

Choose With Confidence

Carrier-neutral recommendations designed around your financial goals.

The Difference

Why Clients Choose a CPA

No competing insurance website can make this claim as convincingly.

Independent — not tied to one carrier
Tax-aware planning
Estate-planning coordination
Business-owner premium strategies
Objective review of existing policies
Underwriting analysis
A long-term perspective — not product-driven
Every review personally conducted by Bert Payne
Clientele

Who I Work With

Partners at the Big 4 approaching mandatory retirement
Corporate executives
CPAs and attorneys
Business owners
Affluent families
Trustees and family offices
Veterans and their families (HelpVet Advisor)
Advisors coordinating on behalf of clients

★ Appointed HelpVet Advisor (2026–2028)

I am honored to help veterans and their families receive complimentary, objective insurance reviews through my appointment as an Appointed HelpVet Advisor.

The Financial Reality in California

What Long-Term Care Costs Here

$15,000+
Semi-private room, per month
$20,000
Private room, per month
8–10 yrs
Typical dementia care duration
$1.5–$2M+
Potential total family exposure

Planning is far easier before care is needed. Good health creates choices; waiting often removes them.

What Happens Next

What Your Personalized Review Includes

Independent multi-carrier analysis
Customized illustrations
Review of any existing policies
Premium comparisons
Tax-planning considerations
Trust-ownership guidance
Business-owner planning strategies
A clear explanation of your options
Two Different Starting Points

CPA-Led Review vs. a Product-Focused Sale

CPA-Led ReviewProduct-Focused Sale
AnalysisIndependentProduct-focused
Carrier selectionMultiple carriersUsually limited
Tax considerationsIncludedLimited
Estate coordinationCoordinatedUsually separate
Business-owner planningConsideredOften omitted

This is not a criticism of insurance agents — it simply describes two different places to begin.

Background

A Disciplined, Independent Approach

Most financial assets are reviewed regularly. Insurance portfolios are often left untouched for years. As a California CPA, a Fellow of the Institute of Chartered Accountants in England & Wales, and a former Price Waterhouse auditor in London, I apply the same independent analytical discipline to life and long-term care insurance that auditors apply to financial statements.

“Every significant insurance policy deserves a second opinion.”

Ready to Begin?

Whether you are evaluating new coverage or reviewing policies you have owned for years, an independent CPA review can help you make a more informed decision.

Speak With Bert

Schedule a confidential, no-obligation conversation about your existing life insurance or long-term care coverage. I manage every inquiry personally.

(925) 708-6501

Prefer to begin online? Access the application.

✓ Independent✓ Objective✓ Complimentary✓ No Obligation✓ Personally Conducted by Bert Payne

This website is for informational purposes only and does not constitute personalized insurance, legal, or financial advice. Insurance products and availability vary by state. Withbert W. Payne is a licensed insurance broker (CA License No. 0E90257). Policy illustrations and hypothetical results shown are for illustrative purposes only and are not guarantees of future performance. Results will vary based on individual health, age, carrier underwriting, and policy design. Insurance decisions should be coordinated with your tax, legal, and financial advisers when appropriate. All consultations are complimentary.